Coordinator for Alumni Development Communications

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PRIMARY OBJECTIVE:

As the Coordinator for Alumni Development Communications you will work with the Director of Alumni Development Communications to plan, create, coordinate, implement, and monitor all communications from the Alumni Development department through an integrated multichannel strategy. Your work will contribute to create a compelling Alumni Development communications program to effectively capture the Lawrence story in engaging and broad-reaching ways. This role will support fundraising priorities to support current and future students, steward donors, engage with 20,000+ alumni; all while raising the university’s visibility and reputation as a college and conservatory of international renown.

KEY RESPONSIBILITIES:

1. Assists with writing, content generation, and editing expertise for the Alumni Development department, especially for the Annual Giving, Alumni, Alumni Events and Reunion teams.

2. Putting “second eyes” on all mass communications (hard copy, multimedia and digital) to ensure accuracy, readability, accessibility, and inclusion.

3. Serve as a primary resource with AlumnIQ, our email marketing platform. Through AlumnIQ:

i) Be a resource for training other AlumnIQ users

ii) Stay updated on best practices

iii) Collaborate in design, content, and managing distribution of emails

iv) Collaborate with university partners on interpreting analytics to make continual improvements

4. Generate, edit, and publish content for the Lawrence University Alumni Facebook page through collaboration with our campus Communications team.

5. Help with the creation and maintenance of an Alumni Development Communications calendar.

6. In partnership with the Director of Alumni Development Communications create and implement an Alumni voice/persona to use in all communications

7. Serve as the point person for coordinating printing projects through vendors and preparing materials for print.

8. Assist in the creation and updating of Alumni Development webpages, microsites, special events and other web products.

9. Manage donor recognition signage projects including indoor and outdoor signage, bench, and tree plaques, etc.

10. Maintain and respond to communications in the Alumni inbox with exemplary customer service and representing the university in a professional and compassionate manner.

11. Some evening and weekend work is required.

WORKING RELATIONSHIPS:

  1. The Coordinator for Alumni Development Communications will work closely with the Alumni-Development and Lawrence Communications team and must establish and maintain positive working relationships with key offices across campus
  2. This role will also build working relationships with different vendors for print solicitations and email marketing efforts.
  3. Additionally, will work collaboratively with a wide range of individuals including alumni, parents, students, trustees, alumni board, donors, and friends of the college.

KNOWLEDGE AND SKILLS:

  1. Exceptional writing, editing, and proofreading skills.
  2. Solution oriented with a demonstrated ability to problem-solve and strong attention to detail.
  3. Ability to work in a high-volume, fast-paced environment, managing multiple projects at once.
  4. Experience in creating and formatting emails, letters, and webpages.
  5. Proficient computer skills including different social media platforms, Microsoft Office, mail merge, and email marketing platforms.
  6. Demonstrated ability to prioritize and organize workflow and follow through on projects, assignments, and daily responsibilities.
  7. Ability to work collaboratively and independently.
  8. Creativity, willingness to learn, and a sense of humor
  9. Positive attitude to contribute to a fun-loving, fast-moving environment.
  10. Possess exceptional interpersonal and customer service skills i.e., concise, articulate, and confident with the ability to represent the university in a professional manner.
  11. Ability to maintain confidentiality of all aspects of job responsibilities.

EDUCATION AND WORK EXPERIENCE:

  1. Degree in journalism, marketing, or related field.
  2. Experience in marketing or communications preferred
  3. Experience in fundraising and non-profits, and/or working in an office environment helpful, but not required.

EMPLOYMENT REQUIREMENTS:

  1. Must have successful completion of criminal record check, driving record check and reference checks.
  2. Must possess valid Wisconsin driver’s license and ability to meet university driving standards.

We encourage applications from individuals who will help us create a more inclusive Lawrence by: 1) further diversifying the staff; and/or 2) demonstrating experience with successful diversity-related initiatives; and 3) showing interest in developing inclusiveness to address the needs of a diverse student body. Lawrence University is an Equal Opportunity Employer and encourages applications from individuals of diverse backgrounds.

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