Communication & Engagement Coordinator

The Communication & Engagement Coordinator is an integral role within Milwaukee Ballet’s Advancement department, working directly as part of the Marketing team. This role serves as the primary conduit for patron communications and engagement touchpoints with ticket buyers, subscribers, donors, community partners, and school families. The coordinator is responsible for day-to-day management of social media profiles, email campaigns, and website updates.

Responsibilities

• Coordinate email communications and campaigns using Wordfly; includes creating email templates, developing versions for segmentation strategies, collecting content, and scheduling.
• Write and collect content for biweekly Company newsletter and internal monthly newsletter; provide support as needed for School and Development newsletters ensuring consistent messaging, brand, and overall communication strategy.
• Facilitate pre- and post-production email communications including surveys and subscriber emails.
• Coordinate non-digital engagement such as mail communication and in-theater touchpoints; may include thank you messages, welcome notes, personalized messages, and special offers.
• Oversee social media accounts and engagement: write copy and schedule content for Milwaukee Ballet and Milwaukee Ballet School & Academy profiles on Facebook, Instagram, LinkedIn, and TikTok.
• Coordinate the master social media content calendar and participate in brainstorming sessions regarding content and strategy.
• Increase social engagement by responding to user comments and messages on Milwaukee Ballet profiles while strategically interacting with other companies’ or partners’ content.
• Based on experience/ability, collaborate with and support Creative Content Manager in generating photo/video assets, especially short-form Reels and TikToks.
• Utilize Canva for basic design assets used in social posts/stories, emails, etc.
• Provide customer service support to patrons: monitor general email account and survey responses, and serve as a Milwaukee Ballet representative during performances and events.
• Maintain website ensuring content is up-to-date and accurate: build out pages, write webpage copy and meta descriptions, run regular audits, coordinate with departments on content needs, and ensure SEO best practices.
• Coordinate “In the Spotlight” blog: ideate ideas and schedule at relevant times, request and review guest blog requests, write and/or edit accordingly to SEO best practices, and select relevant imagery and video.
• Provide copywriting and copyediting support across a variety of documents, including direct mail, program books, promotional collateral, etc.
• Increase Milwaukee Ballet’s area presence through collateral distribution, event attendance, and digital information upkeep.
• Build relationships with community partners fostering a spirit of collaboration and support for the performing arts sector

Background & Qualifications

• Bachelor’s degree or equivalent experience in marketing, communication, or comparable fields.
• Exceptional writing and editing skills.
• Proficiency in Microsoft Office Suite.
• Experience in Canva helpful.
• Experience with social media content generation preferable.
• A passion for the performing arts and nonprofit sector. Dance experience a plus.