Fundraising Event Analysis: Success or Sunset?

The Association of Fundraising Professionals Greater Madison Chapter is offering “Fundraising Event Analysis: Success or Sunset?”:

“Fundraising events can be valuable opportunities to generate revenue, engage donors, and build community, but are they accomplishing what your organization truly needs them to?

This roundtable creates an opportunity to discuss with other development professionals how organizations can thoughtfully evaluate fundraising events of all sizes. The conversation will center on what defines success beyond dollars raised and examine the strategic, financial, and organizational factors that should influence whether an event continues, evolves, or comes to an end.

Bring your experiences, questions, and lessons learned for conversation about making data-informed decisions that maximize both fundraising results and organizational impact.”