8 Ways to Make Your Nonprofit’s Job Posts Stand Out

8 Ways to Make Your Nonprofit Job Posts Stand Out
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Updated February 12, 2021 | Ben Hastil

Note: when this blog post was originally written in August 2019, Wisconsin had one of the lowest unemployment rates in history, making for a particularly challenging environment for recruitment. That situation has changed, but there are always new challenges to recruitment, and the eight ways to make your organization’s job posts stand out that are discussed below all still apply today.

8 Ways to Make Your Nonprofit Job Posts Stand Out

Employers in Wisconsin are currently facing one of the most challenging environments for recruitment that has existed in recent memory.

In Wisconsin, the Department of Workforce Development reported that the number of Wisconsin residents they counted as unemployed was only 88,100 for the whole state this spring, which is the lowest number that they have recorded since they started tracking this data in 1976. Across the nation, the number of job openings exceeded the number of unemployed workers by the largest margin on record this spring, and the situation has not changed significantly over the summer.

So, this means that making your nonprofit’s job posts stand out on our Job Listings is especially important right now. Here are eight ways that you can do this:

  1. Leverage your nonprofit’s mission statement and the impact that your nonprofit makes by adding a statement at the beginning of your job posts about the difference a candidate would make in the position and its important to your mission, clients, and the community.
  2. Explain any acronyms and terminology used in your job posts. Sometimes, nonprofit work can sound like alphabet soup, so make sure to expand on acronyms, abbreviations, and terminology in your job post to provide helpful context.
  3. Make sure to include keywords that you want your job post to appear in on the searches that a job seeker might make on our job listings or in the job alerts they might set-up (and we’ve sent over 500 job alert e-mails in just the past couple months!). For instance, in addition to specifying that the position “requires experience or a degree in a related field, include the relevant fields. For a social services position, it might look like this: “requires experience or a degree in social work (BSW or MSW), human services, social services, psychology, sociology, counseling, or a related field.”
  4. This might seem obvious, but it’s not unusual for us to see the benefits that a position offers not mentioned in the job post. If the position includes benefits (personal days, sick leave, health insurance, etc.) make sure to reference those benefits in the job post, of course! Providing an overview of the types of benefits provided, as opposed to only saying “excellent benefits provided” is helpful, too.
  5. Beyond traditional benefits (such as those referenced above) that may be offered, are there other perks that haven’t previously been considered benefits, which could be added? For instance, is casual dress allowed, do employees receive a free meal when eating with clients, can employees work some days from home, or are employees considered annually for raises?
  6. Because of the color and name-recognition that a logo adds, including your nonprofit’s logo on your job posts is one easy way to draw more eyes to your openings. Logos display best on our Job Listings when they are uploaded as square images, and the images set as profile logos on your organization’s social media pages are often perfect for this. If you run into trouble adding your logo or having it fit correctly, let us know, and we will help!
  7. Take advantage of the ability to format your job posts in our job post submission form, using bold, italics, underlining, and bullet points or numbered lists to make your job posts easy to read and digest.
  8. Sometimes it’s just about double-checking the basics: make sure to give your job posts a final scan for typos or similar mistakes. Especially when previously used job posts are re-used, we catch typos related to the job type being changed (such as from full-time to part-time), the email address or link to apply to the position being changed, or the deadline being listed to apply by having changed.

We hope these eight ways to make your nonprofit’s job posts stand out are helpful in drawing more skilled candidates to your job openings. Let us know how it works for you!

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