Branding and Marketing Your Organization

SCORE Madison is offering a workshop (in-person in Madison or online) on “Branding and Marketing Your Organization”:

“In this workshop, you will learn:

  • Why non-profit leaders need to build a strong brand
  • Tools to clarify and build your brand story
  • Examples of local non-profit brands who have built strong brands
  • Engaging your audience with a compelling brand experience

Fritz Grutzner is the founder and president of Brandgarten — a brand strategy firm whose clients include Johnson & Johnson, MetLife, Organic Valley and Delta Faucet, as well as nonprofits such as The Wilderness Society and United Way of Dane County. Prior to Brandgarten, Fritz spent a decade at Johnson & Johnson, where he was VP Marketing for Johnson’s baby products. He also spent seven years at advertising agencies in Minneapolis and Madison. He has a BA and MA from the University of Wisconsin, Madison and an MBA from the Thunderbird Graduate School of Global Management. Fritz chaired United Way of Dane County’s marketing committee for six years and was the 2019 UWDC Board Chair.”

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