Crafting The Case for Giving: The Journey from Prospect to Donor
February 22nd or March 11th, online: Nonprofit Learning Lab is hosting “Crafting The Case for Giving: The Journey from Prospect to Donor”:
“This workshop will give you the actionable tools you need in order to excavate the passions of the donor and connect them to the actions of your organization.
Know Your Self: You are a fundraiser. How does your money narrative affect your work? What you learned about money growing has an impact on how your approach donors; let’s unpack that. Know your Organization: When you go to a dentist, you want that dentist to be a subject matter expert. A lawyer, a doctor, a hairdresser. Are you a subject matter expert about your organization? As a fundraiser? Let’s look at that.
Know your Donor: The journey of listening is a critical one when working with a prospect. Do you know about the donor? Why do they give? Where did they learn to give? Let’s discover how to discover the donors’ passions. Know your ASK: Once you have been on the journey of discovery, you are ready to ask for the gift, you are not selling, you are storytelling. Let’s craft the story! ”