How Video Storytelling Can Further Your Organization’s Mission

The Association of Fundraising Professionals Greater Madison Chapter is offering “How Video Storytelling Can Further Your Organization’s Mission”:

“In the crowded world of the internet, it seems so daunting and impossible to stand out. Your services, products and skills are not necessarily unique. But your story is. The art of video storytelling helps nonprofits and for profits share their stories and allows people to understand why they should care about YOU and your business. Everyone should be using video to help market themselves and share their emotive story, especially when video is how most people consume their information now and it’s the best way to reach a huge audience in a short amount of time. (The pandemic only highlighted the need and usefulness that video has). Local videographer and owner of Beyond Words Productions, Jamie Perez, will lead a workshop on the value of video for your organization. Because of Jamie’s ability to extract the emotion behind every story, she’s helped nonprofits raise hundreds of thousands of dollars, created videos to help organizations get grants, helped organizations share the untold story revealing the important “why” behind each business, and has helped businesses hire and retain valuable employees in a tough employment market. You’ll walk away with a better understanding of how to tell your own story, how videos help boost SEO rankings, audience engagement on social media and more. Key takeaways:

• How to find and tell your story
• Tips to make a video that resonates
• How to make your video more visible to more people by beating the social media algorithms”