Nonprofit Leadership: Marketing and Communication

UW-Eau Claire Continuing Education is offering “Nonprofit Leadership: Marketing and Communication”:

“Strengthen your nonprofit marketing and communications strategy. Learn to engage target audiences, amplify your mission, and create integrated outreach plans that drive awareness, participation, and support.

Connect, Communicate, and Amplify Your Mission

Nonprofits know that strong community relationships are essential to fulfilling their mission. In today’s crowded communication landscape, however, breaking through the noise to inspire action—whether recruiting volunteers, driving fundraising, or communicating your services—can be a real challenge. Limited budgets and donor expectations only heighten the need for strategic, effective outreach.

This interactive workshop creates space for nonprofit leaders to exchange insights and learn best practices for impactful marketing and communication. Through discussion and practical guidance, you’ll explore how to connect with your audiences in meaningful, mission-driven ways.

Objectives:

• Identify and effectively reach specific target market segments
• Create an integrated marketing and communication plan designed to generate results
• Use social media and social networks to engage with key audiences
• Educate and inform both internal and external audiences
• Explore the role of a leader within public relations and crisis communications”