Peer-to-Peer Fundraising: Building an Engaged Online Community

The Georgia Center for Nonprofits is offering “Peer-to-Peer Fundraising: Building an Engaged Online Community”:

“Overview

What is peer-to-peer fundraising, and how can nonprofits leverage this strategy to reach new audiences organically, build community, and raise more money online? This course will help participants develop long-term strategies to engage their entire community – donors, volunteers, staff, board members, and beneficiaries – through online platforms, and equip them to become passionate advocates and fundraisers for the organization.

In-class activities include learning how to conduct a digital audit, performing peer reviews of social media, and exploring case studies.

Learning Objectives

At the end of this course, you will be able to:

  • Define peer-to-peer fundraising, crowdfunding, and DIY fundraising.
  • Explain the steps of the digital fundraising cycle.
  • Identify motivations for online giving.

Audience

Team members who engage with fundraising, especially from individuals, such as:

  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially those serving on fundraising committees”
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