Marketing Engagement Coordinator

Organization Summary

Girls on the Run Southeastern Wisconsin (GOTRSEWI), serves girls ages 8-13 throughout Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, and Walworth counties. We are dedicated to expanding our reach across Southeastern Wisconsin so that more girls can experience the power of our transformative programs.

GOTRSEWI is a physical activity-based, positive youth development program designed to strengthen the social, emotional, and physical well-being of girls in  3rd-8th grade. Meeting twice a week, trained volunteer coaches lead small teams through our intentional curriculum that integrates fun running activities with important life lessons. Girls build critical skills such as managing emotions, making intentional decisions, resolving conflict, and supporting others. These lessons help them thrive at home, in school, and in their communities.  Physical activity is woven into each lesson to promote healthy habits and foster a lifelong appreciation for fitness.

Each season concludes with a celebratory, non-competitive 5K event that gives every girl a tangible sense of accomplishment and a framework for setting and achieving personal goals. Through this experience, girls gain confidence, recognize their inner strength, and learn to live with purpose and compassion. The Marketing Engagement Coordinator plays a key role in advancing our mission and must have a passion for empowering girls and a commitment to making a lasting impact.

Position Summary

The Marketing Engagement Coordinator is responsible for developing and executing marketing strategies that enhance brand awareness, promote program participation, and support fundraising initiatives. This role manages digital and traditional marketing efforts, social media content, email campaigns, storytelling initiatives and creative designs to inspire and engage our audience. This is a part-time position with flexible hours. Work may include occasional evenings and weekend days.  This position reports to the Development & Communications Director.  

Key Responsibilities:

Social Media Management

• Develop and execute a content calendar in ASANA project management system to post across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create, curate, and schedule engaging content, including graphics, videos, and testimonials.
• Monitor social media engagement, respond to comments/messages, and foster online community interaction.
• Utilize GOTRI social media assets and follow the recommended schedule to promote national sponsors, key holidays and general HQ messaging.
• Analyze and report on social media performance, making data-driven recommendations for improvement.
• Assist with event photography, video creation, and live social media coverage.

Graphic Design & Marketing

• Assist in the development of marketing materials, including flyers, brochures, and digital assets for Program, Special Events and Development related campaigns.
• Create and distribute e-newsletters, eblasts, and blog content to engage stakeholders.
• Assist as needed with PowerPoint presentations and templates.
• Serve as liaison to outside print contractors providing camera-ready material, coordinate deadlines, manage all Council printed materials, and maintain strong relationships.
• Utilize Pinwheel software to create, design and distribute monthly enewsletter and other needed electronic communication.
• Lead creation of Annual Report.
• Maintain brand consistency across all communications and marketing efforts.
• Assist with creation and distribution of press releases.
• Assist with copywriting for special events including panel discussions, 5K event run of shows and other events as needed
• Perform other tasks as necessary to support the mission of GOTRSEWI.

Website & Digital Advertising

• Maintain and update website content to ensure accurate program and event information.
• Support Google Ad Grant management and paid social media campaigns as needed.
• Photo management and coordinator with agency photographer on events and shot list.

Qualifications & Skills

• Passion for the mission of Girls on the Run.
• Ability to serve as a role model, exhibiting GOTR core values.
• Degree in Marketing, Communications, or a related field (or equivalent experience).
• 2-5 years of experience in marketing, social media management, or a similar role.
• Strong content creation skills, including copywriting, graphic design, and video editing.
• Self-motivated, capable of working well independently and collectively with limited supervision.
• Proficiency in Canva, Adobe Creative Suite, PowerPoint or other design tools.
• Experience with email marketing platforms (Pinwheel) and website CMS (WordPress).
• Knowledge of social media analytics, trends, and best practices.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strong interpersonal skills and ability to meet deadlines.
• Experience in nonprofit marketing and event promotion is a plus.

Compensation/Benefits Information:

• Salary range: $24,000 – $26,000/annually (20 hours per week)
• Simple IRA plan (up to 3% match)
• Holiday & generous paid time off
• Flexible schedule, but must have the ability to check emails daily, attend weekly staff meetings, attend some weekend/evening activities such as annual Sneaker Soiree and the Girls on the Run 5K.
• Professional Development Opportunities

This job description materially represents the duties and responsibilities of this position. However, employees may be asked to perform other job-related tasks as assigned.