Marketing, Events & Social Media Manager

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The Marketing, Events & Social Media Manager will be responsible for the implementation and coordination of a variety of special events that play a critical role in promoting Downtown Milwaukee as a vibrant location for business, an exciting destination for arts, culture and entertainment, and a place of choice in which to live and visit. The Marketing, Events & Social Media Manager will be responsible for managing the organization’s social media platforms, as well as providing marketing and communication support to the Chief Executive Officer on the implementation of the Organization’s Five-Year Strategic Plan. In addition, the Marketing, Events & Social Media Manager will be responsible for fundraising and sponsorship initiatives that directly fund and benefit key downtown events and programs.

DUTIES & RESPONSIBILITIES

Special Events and Fundraising

  • Milwaukee Holiday Lights Festival:
    • Identify and pursue relationships to solicit financial partners and sponsors to underwrite the cost of the event, including ensuring sponsor benefit fulfillment
    • Manage coordination of Community Spirit Park, including:
      • Maintain local school database
      • Manage outreach to schools to solicit participation in tree decorating
      • Work with organizational partners and school officials to schedule and facilitate tree-decorating events
      • Coordinate giveaway items for participants and teachers
    • Assist with planning, preparation and implementation of the Kickoff event, including:
      • Scout talent for performances
      • Work with production team to develop show flow, schedule and logistics
      • Coordinate on-site vendors
      • Serve as connector and organizer between production partners
    • Plan and coordinate sponsor and VIP post-kickoff party, including:
      • Coordinate with venue
      • Manage guest list and invitations
      • Oversee registration process
    • Plan and coordinate Cocoa with the Clauses event, including:
      • Work with Ambassador team to develop site map and event format
      • Coordinate giveaway items
      • Coordinate on-site vendors
      • Serve as point-person for day-of event execution
    • Manage Jingle Bus planning and promotions, including:
      • Building a framework and landing page on digital ticketing platform
      • Coordinate with staff and site host to develop Jingle Bus footprint
      • Draft and update tour script
      • Draft, update and test tour route
    • Manage Santa’s Mailbox program, including:
      • Maintain and cultivate relationships with letter-writing partners
      • Coordinate logistics related to supplies, letter delivery, postage, tracking and reporting
    • Assist with proofing and contributing to event guide
    • Work closely with agency of record and assist with media opportunities
    • Prepare final report with metrics to share with sponsors and board members
  • Taste and Toast:
    • Identify and pursue relationships to solicit financial partners and sponsors to underwrite the cost of the event, including ensuring sponsor benefit fulfillment
    • Maintain updated bar and restaurant database
    • Prepare correspondence soliciting bar and restaurant participation
    • Coordinate mandatory meeting of participants
    • Prepare support materials for participants, including registration and menu forms, memoranda for posting, marketing assets, social media resources, and more
    • Collect and track participant submissions, including registration, menu forms, logos, payments and gift cards
    • Maintain ongoing contact with participants throughout event planning and execution stages
    • Develop and publish event survey, including synthesizing and packaging data for participants
    • Work closely with agency of record and assist with media opportunities
    • Gather statistical data of event for research purposes
    • Prepare final report with metrics to share with participants, sponsors and board members
  • Downtown Dining Week:
    • Identify and pursue relationships to solicit financial partners and sponsors to underwrite the cost of the event, including ensuring sponsor benefit fulfillment
    • Maintain updated bar and restaurant database
    • Prepare correspondence soliciting bar and restaurant participation
    • Coordinate mandatory meeting of participants
    • Prepare support materials for participants, including registration and menu forms, memoranda for posting, marketing assets, social media resources, and more
    • Collect and track participant submissions, including registration, menu forms, logos, payments and gift cards
    • Maintain ongoing contact with participants throughout event planning and execution stages
    • Develop and publish event survey, including synthesizing and packaging data for participants
    • Work closely with agency of record and assist with media opportunities
    • Gather statistical data of event for research purposes
    • Prepare final report with metrics to share with participants, sponsors and board members
  • Downtown Employee Appreciation Week:
    • Identify and pursue relationships to solicit financial partners and sponsors to underwrite the cost of the event, including ensuring sponsor benefit fulfillment
    • Develop program grid and schedule of events, including morning, lunch and evening programs
    • Coordinate corporate competitions, including trivia and/or any sport-related activities
    • Solicit and collect giveaway items, including prizes and daily lunch items
    • Coordinate staff-wide meetings for logistical and planning purposes
    • Serve as point-person for day-of event execution
    • Ongoing management of Human Resource Manager database
    • Prepare final report for distribution to sponsors and board members

Social Media Management

  • Manage Milwaukee Downtown’s social media pages, including Facebook, X/Twitter, Instagram, LinkedIn, and TikTok
  • Write, schedule, and post organic content to promote Milwaukee Downtown’s events and initiatives, as well as partners’ events and initiatives
  • Plan and execute creative video content
  • Maintain and curate user-generated content model on Instagram, including requesting permissions, obtaining photos, and ensuring proper credit attributions
  • Plan and execute month-to-month social media content calendar
  • Plan and execute social media giveaways, including obtaining prizes, writing contest rules, posting content, monitoring entries, drawing and alerting winners, and coordinating prize assembly
  • Plan and execute influencer collaborations with local organizations and individuals (for example: VISIT Milwaukee, Milwaukee Public Market, Milwaukee Public Library)
  • Monitor and respond to comments and messages
  • Monitor partners’ social media pages for content to cross-promote
  • Stay current on new social media applications and trends
  • Utilize analytic software to monitor, track and report on monthly follower growth, impressions, reach, engagement, top content and more
  • Continue to grow followers, reach/impressions and engagement rates

Blog Management

  • Develop and maintain an editorial calendar for blog posts, including evergreen and seasonal content
  • Write, edit and publish blog posts pertaining to downtown events, businesses and consumer experiences
  • Coordinate with staff team and interns to delegate blog content and advance blog schedule
  • Ensure that blog content is shared across social media platforms

Random Acts of Kindness

  • Develop annual Random Acts of Kindness schedule
  • Coordinate with businesses and/or property owners to plan giveaway logistics
  • Serve as point-person for day-of event execution
  • Manage Random Acts of Kindness budget

Additional Duties

  • CRM management with a focus on improving processes related to customer interactions
  • Manage marketing budget expense and income tracking and work with accounting team to reconcile financials on a monthly basis
  • Create a monthly report highlighting event activities, fundraising progress and social media analytics for the Board of Directors
  • Coordinate planning and ordering of branded swag
  • Represent Milwaukee Downtown as requested in media opportunities, including television, radio, print and digital interviews
  • Proof and edit marketing collateral, including e-blasts
  • Manage collateral and other correspondence for events, special projects and other initiatives
  • Management and mentoring of Events & Social Media intern
  • Interface with other Milwaukee agencies and organizations to ensure marketing programs are integrated and leveraged to utilize all partner resources
  • Identify useful data and develop tracking mechanisms
  • Maintain an ongoing working knowledge of projects, programs and initiatives as they relate to Downtown Milwaukee
  • Other duties as needed

POSITION EXPECTATIONS

High energy and a positive attitude are an absolute must for this exciting position. The capability to multi-task in a small team environment is critical. Minimal travel may be required for out-of-town conferences and educational opportunities for professional enhancement. Fundraising goals will be aggressive. Reports directly to the CEO.

QUALIFICATIONS AND SKILLS

  • Special event experience with a proven track record
  • Social media utilizing multiple platforms in an ongoing campaign
  • Excellent written and verbal communication skills
  • Problem solver
  • Collaborative spirit
  • Highly organized
  • Detail oriented
  • Microsoft Office Suite Proficiency: Word, Excel, PowerPoint
  • Familiarity with Canva & graphic design creation
  • Track record of successful fundraising

COMPENSATION AND BENEFITS

Salary is commensurate with experience. This is a full-time position. A competitive health insurance benefit packaged is offered. Paid vacation and holidays upon anniversary dates.

Please send cover letter and resume to:

Beth Weirick
bweirick@milwaukeedowntown.com

Subject line: Marketing, Events & Social Media Manager

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