Director of Marketing and Communications

POSITION DESCRIPTION

The Director of Marketing will take a creative and collaborative approach to developing and implementing marketing programs to support the mission of Skylight Music Theatre. This position is key to the continued financial and organizational strength of the Theatre. They are responsible for reaching revenue goals, increasing audiences, heightening visibility and promoting a positive image for Skylight Music Theatre and the Broadway Theatre Center.

SUMMARY OF RESPONSIBILITIES:

1. Consult with Executive Director in establishing revenue and ticket volume goals and in planning repertoire and performance schedules.
2. Develop subscription, group and single ticket structure and pricing.
3. Design and implement marketing campaigns, for both traditional and social media channels, including strategies, promotions, and timetables to meet goals.
4. Lead all aspects of the organization’s social media presence.
5. Collaborate on content and metrics with the Digital Media and PR Manager.
6. Negotiate media buys and prepare advertising. Negotiate and oversee graphic design, photographic, video, web and print production services.
7. Identify and implement marketing opportunities in education programs.
8. Develop and analyze methodology to track ticket sales (responses to promotions, buying patterns, sources of sales, etc.) and evaluate efficacy of marketing strategies. Conduct audience research. Keep historical records and statistics and conduct analyses of trends.
9. Responsible for overseeing front of house (box office and house management) and implementing box office initiatives through graphics, digital mediums, and print.

REPORTING RELATIONSHIPS:

The Director of Marketing reports to the Executive Director and works closely with other members of the senior leadership team, and the Board of Directors. They supervise the Digital Media and PR Manager, Lead House Manager, Box Office Manager in addition to part time box office and front of house staff.

QUALIFICATIONS:

The ideal candidate is a self-starter with three to five years of demonstrated success in developing strategic marketing plans that include ticket revenue generation, communications, and audience development.

• A Bachelor’s degree in Communications, Marketing, Sales, Advertising, Public Relations or similar is required. An unrelated degree with equivalent experience in a marketing setting will be considered.
• Experience working in a nonprofit or nonprofit arts setting is preferred, as is a working knowledge of southeastern Wisconsin’s nonprofit arts landscape.
• Superior strategic thinking and planning skills are required.
• Excellent organizational, written, and communication skills are essential. Familiarity with MLA and Chicago citation styles a plus.
• Previous experience with CRM systems is required. Experience with Tessitura a plus.
• Basic ability in Adobe Creative Suite including InDesign, Illustrator, and Photoshop required.
• Ability to prioritize and excel at many different tasks in a fast-paced environment is necessary.
• Ability to collaborate effectively and respect the ideas of others is essential.
• Familiarity with the performing arts and performing arts management a plus.

Salary: $45,000-$55,000

Starting date: As soon as possible