Senior Digital Communications Manager
CLIENT ASSOCIATION: American Academy of Allergy, Asthma & Immunology, AAAAI
POSITION(S) REPORTS TO: Director of Communications & Membership
POSITION(S) THAT REPORT TO YOU: Online Communications Manager
EXEMPT/NON-EXEMPT EMPLOYEE STATUS: Exempt, Full-time (Minimum of 37.5 hours/week)
ROLE TYPE/LEVEL: Mid Level
GENERAL SUMMARY:
The Senior Digital Communications Manager leads AAAAI’s digital strategy, overseeing social media, website content, digital marketing and video initiatives that strengthen member engagement, elevate the allergy/immunology specialty and advance the AAAAI’s strategic priorities. Under the direction of the Director of Communications & Membership, the Senior Digital Communications Manager ensures consistent branding, messaging and audience engagement across all digital platforms while supervising the Online Communications Manager.
POSITION RESPONSIBILITIES: (Minimum 37.5 hrs/wk)
- Digital Strategy & Leadership
- Develop and implement a comprehensive digital communications strategy that supports AAAAI’s mission and strategic objectives.
- Supervise the Online Communications Manager, providing leadership, coaching and performance management.
- Partner with internal departments to develop integrated digital communication strategies that support membership, education, advocacy, meetings and public awareness initiatives.
- Monitor emerging technologies, trends and best practices in digital communications, recommending and implementing new approaches that enhance member engagement and organizational effectiveness.
- Social Media Strategy and Execution
- Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement and audience reach.
- Manage all AAAAI and affiliated social media accounts, including content planning, posting, monitoring and engagement.
- Analyze and report on social media performance metrics, refining strategies based on insights.
- Monitor emerging social media platforms, trends and best practices to optimize AAAAI’s social media presence.
- Digital Content Strategy
- Develop and implement an integrated digital content strategy that supports organizational goals and enhances member engagement.
- Ensure consistency in messaging, tone, and branding across digital platforms, including the website, email campaigns, and social media.
- Provide strategic oversight of website content to ensure accuracy, timeliness, brand alignment, and optimization for web readability and engagement.
- Oversee content creation and optimization for SEO, mobile responsiveness and accessibility, mobile responsiveness and digital best practices.
- Lead the planning and execution of digital marketing campaigns to promote the allergy/immunology specialty, AAAAI programs and member engagement.
- Develop and oversee AAAAI’s video strategy, including planning, production and distribution of video content supporting education, advocacy, membership and marketing initiatives.
- Plan and manage content calendars to align with organizational initiatives.
- Analytics
- Establish and monitor key performance indicators (KPIs) for digital communications, using analytics and audience insights to continuously improve engagement and organizational impact.
- Work with the Online Communications Manager to monitor website, email marketing and social media performance using Google Analytics and other reporting tools.
- Additional Responsibilities
- Ensure digital platforms comply with privacy regulations and industry best practices.
- Serve as a liaison to assigned AAAAI committees.
- Attendance at the Annual Meeting is required.
- Perform other duties as assigned.
AMOUNT OF TRAVEL REQUIRED:
Possibly 2-3 weeks per year; some evening and weekend work may be required.
WORK ENVIRONMENT:
This is a full-time position located in our office in downtown Milwaukee, WI and a minimum of two-days onsite in the office (including Wednesday as a required all-staff in-office day) are a requirement of the role.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelor’s degree in Communications, Marketing, Digital Media or a related field.
- 5- 7 years of progressively responsible experience in digital communications, marketing or a related field. Demonstrated success developing and implementing integrated digital communication strategies.
- Experience with enterprise social media management tools (e.g., Hootsuite, Sprout Social) and content management systems.
- Strong understanding of email marketing platforms and segmentation/targeting best practices.
- Exceptional writing, editing and communications skills with strong attention to detail.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent organizational and project management skills with the ability to manage multiple priorities.
- Proficiency in video production tools is a plus.
- Prior experience supervising staff preferred.
- Experience in association management, non-profits, or healthcare communications is a plus.
PHYSICAL REQUIREMENTS:
Occasional lifting of 20-30 pounds.