Senior Marketing and Communications Manager, AAEM

Senior Marketing and Communications Manager 

CLIENT ASSOCIATION(s): American Academy of Emergency Medicine (AAEM)

POSITION REPORTS TO: Executive Director

DIRECT REPORTS: Communications Manager, Marketing Manager, Membership Manager

EMPLOYEE STATUS: Exempt, Full-time (Minimum of 37.5 hours/week)

ROLE TYPE/LEVEL: Mid-Level (Non-Supervisory)

COMPANY OVERVIEW:

Executive Director, Inc. (EDI) is a leading association management company providing counsel and management for nearly 40 national and global medical, health, scientific associations and certifying bodies. Founded in 1962, our experience is key to the success of our clients. Our ability to translate depth of knowledge into client success has led to EDI managing a portfolio of clients—ranging in size from 200 to 21,000 members and certificants and growing. Client budgets range from $250,000 to multiple clients with annual budgets in excess of $10 million dollars. Learn more here: www.execinc.com/about-edi

CLIENT/DEPARTMENT OVERVIEW:

AAEM was established in 1993 to promote fair and equitable practice environments necessary to allow emergency physicians to deliver the highest quality of patient care.

For over 30 years, AAEM has been a leader in protecting board certification in emergency medicine and confronting the harmful influence of the corporate practice of medicine. We support fair and equitable practice environments that allow emergency physicians to deliver the highest quality of patient care.

GENERAL SUMMARY:

The Senior Marketing & Communications Manager oversees and coordinates all staff functions of the Academy’s marketing/communications and membership team. In addition, the senior manager will serve as the key marketing & communications partner on a variety of strategic initiatives aimed at effectively articulating the Academy’s mission, advocacy efforts, educational offerings and other resources to key audiences, including our membership, general public, potential donors, and collaborators.

POSITION RESPONSIBILITIES (minimum of 37.5 hours/week):

• Develop a comprehensive annual marketing plan for the various Academy programs and initiatives to advance AAEM’s interests in the areas of audience generation, membership recruitment, outreach activities, policy initiatives, scientific publications, and effective fundraising messaging. Includes identifying target audiences for variety of projects, events, and publications.
• Develop a comprehensive annual membership plan for the Academy.
• Direct and oversee the development and management of detailed timelines, innovative tactics, defined budgets, key desired deliverables and specific metrics for evaluating success of campaign(s).  Regularly report on these findings as well as make recommendations for short and long-term communications and membership strategy changes.
• Direct and oversee media relations strategies and tactics including development of appropriate campaigns, creation of press releases and press kits, media spokespeople training, pitching stories, and building relationships with members of the media.
• Provide high-level writing and communications support with media responses, presentations, editorials, and interviews to the President, Board of Directors, Executive Staff and others.
• Effectively lead, mentor and oversee the marketing/communications and membership team. Direct and coordinate their efforts on behalf of the society and ensure cross-team implementation of key messaging in appropriate areas.
• Develop core copy and branding for all groups of the Academy and help identify appropriate audiences and marketing channels in conjunction with volunteer leaders.
• Oversee the full spectrum of AAEM’s digital communication outlets including websites, social media and other electronic communication platforms and oversee staff efforts in creation of content and updating of website, development and distribution of electronic newsletters, blogs, podcasts and utilization of other online tools, as needed.
• Develop and ensure the implementation of necessary corporate communications standards, communications procedures, policies and regulations for the Academy.
• Propose and ensure implementation of effective membership-based policies, procedures and activities to continuously expand the membership base and improve the member experience.
• Oversee membership-related functions including membership applications, maintaining membership records and database, data analysis, and report generation.
• Ensure AAEM’s communications are disseminated to key partners for them to promote on their channels.
• Oversee the creation, design, and scheduling of email messages. Manage the weekly AAEM Insights eNewsletter and advertising approvals.
• Oversee general copyright requests and have an in-depth understanding of use of copyrighted materials in communications.
• Work in collaboration with The Journal of Emergency Medicine in cross-promotional efforts.
• Oversee Common Sense and increase advertising partners, AAEM’s member magazine.
• Oversee third party vendor relationships and contracts as it relates to the communications and marketing efforts.
• Stay updated on new technologies, best practices and industry trends within areas of responsibility.
• Oversee the Academy’s GDPR and other privacy policy-related management and inventory.
• Provide support to the Executive Director as needed.
• Other duties as assigned.

EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s or master’s degree in related field preferred
• Requires outstanding organizational, time management, communication and accuracy skills
• Prior experience working with volunteer-led organizations preferred
• Previous association management experience and familiarity with nonprofit boards of directors a plus
• Proficient in MS Office environment required and iMIS database experience preferred
• A self-reliant, problem-solving, results-oriented individual who can positively and productively impact both strategic and tactical operations
• Exceptional written, oral and interpersonal skills and the ability to work within a matrixed environment (with volunteer leaders, management and across departments)
• Ability to manage and prioritize multiple projects and timelines in a fast-paced environment
• Ability to supervise staff effectively including appropriate coaching and mentoring

BUSINESS NEEDS & TRAVEL REQUIRED:

Some early morning, evening and weekend work may be required in our home office and while traveling out-of-town to meet client needs. Travel will be two to four weeks per year.

WORK ENVIRONMENT:

This is a full-time position located in our office in downtown Milwaukee, WI and a minimum of two days onsite in the office (including Wednesday as an all-staff-in-office day) are a requirement of the role.

PHYSICAL REQUIREMENTS:

Occasional lifting of 20-30 pounds of boxed publications.